Founder of Divine NY & Co
Bio: Rekha Krishnamurthi is the founder of Divine NY & Co. a design studio that specializes in hand-painted, hand-dyed fabrics and digitally rendered custom prints for the interiors, fashion, product and paper goods industries. Her process includes dyeing with fiber reactive dyes, natural dyes, block printing, batik and hand painting. Primarily working with natural fibers such as cotton, linen or silk, each collection is produced in small batches or as one-of-a-kind items. The end result is a series of unique, artisanal creations such as sari throws, table linens, silk scarves and wall decor. In addition, she hosts silk scarf painting and fabric design workshop, private parties, corporate team-building events. She is an instructor at New York’s Fashion Institute of Technology School of Professional Studies teaching Social Media Strategy for Event Planners and Design Concepts for Events Master Class. She also shares her passion for home decor, DIY design and color trends through her design blog, Live Colorfully. Style Beautifully.
Interview with Rekha Krishnamurthi
Dhylles Davis: Who is Rekha Krishnamurthi?
Rekha Krishnamurthi: I’m a textile designer, online shop owner and small business advocate. I also host silk scarf painting and other fabric design workshops. I love to teach, inspire and empower others to unleash their creative potential within!
Dhylles: When did you realize you were born an accomplishment?
Rekha: It’s been a journey – I don’t think there was one specific moment, though the creative passion has always been part of who I am since childhood.
Dhylles: When was the last time you cried and why? Please explain
Rekha: I don’t remember!
Dhylles: Name three things you absolutely love about yourself?
Rekha: My creative spirit, I’m always thinking out of the box and coming up with new ideas, my persistence and positive attitude.
Dhylles: Name three weaknesses you are working on turning into strengths
- Stop multi-tasking – it actually does not make you more efficient. Now I try to allocate a certain amount of time to complete a task and stay focused on completing it before moving on to the next task.
- Making time for creative development – as a small business owner, it’s easy to get caught up in the admin/business side of things, but in order to grow, making time for time for creative innovation and new product development is critical.
- Balanced lifestyle – I’m doing much better at maintaining a balanced lifestyle and taking time off to do non-work/non-business related things. My work pace is no longer in a frantic mode!
Dhylles: When did you discover your purpose?
Rehka: I’ve always had the entrepreneurial & creative spirit since I was a teenager – being a creative entrepreneur has been a long time dream of mine!
Dhylles: Thanks so much sharing Rekha!
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