Born Accomplishment: Jae Martin

Jae Martin

CEO and creator of So.Duh.Pop. Apparel Company

jae martin

 Bio: Jae Martin grew up loving the fast pace of city living. He also spent quite a bit of time in Barbados with his grandparents and cousins growing up. Being able to experience the beauty of his culture at a young age, Jae immersed himself into his art as a form of his own translation to what he saw. His art became an outlet. Since then, Jae has always looked for ways to release his creativity through several mediums.

​Two and half years ago enter Sharp With Art Group (SWAG). These 4 artist and friends (Haneef, Antonio, Cyril, and Shawn) convinced Jae to pick up the paintbrush again and paint for an art show case. This was his first taste of the artist life, and he loved it. He has been creating ever since. Producing pieces that are out of the norm. Influenced by the graffiti life, he incorporates this into his art to show his respect to a great art style. His two cities, Brooklyn and Philly, also play a huge influence in the creation process.

With the passing of a great influence on his life, his father, Jae has decided that failure is not an option. He has aligned himself with close friends to help make his mark on the world. Jae wants to make sure that his 2 little boys have someone to look up to, and to be proud of.

Interview with Jae Martin


Dhylles Davis: Who is Jae Martin?

Jae Martin: Jae Martin is Joel-Martin Cox, a guy from Brooklyn with roots in Barbados. I am an artist, a designer and most importantly, a father. I am the CEO and creator of So.Duh.Pop. Apparel Company, LLC. It is tee shirt company with the dream of becoming a full on clothing line. It was something I started to help my addiction to tees. I am a tee shirt and jeans type of guy so what better way to be than to have the best tees. With the help of my partners, I have grown So.Duh.Pop. into something more than just another startup brand. We have taken So.Duh.Pop. to a level where it is a respected and sought after brand. We create shirts that are intended to “say it with your chest” and my designs are meant to evoke a feeling. Tees are my type of wearable canvases. We will continue to grow the company with the goal of becoming a full clothing line offering in-house designed apparel and selling these items from our flagship store.

I am also the visual artist know as Jae Martin. I started creating pieces about 6 years ago and really started taking it seriously about 3 years ago. I create my pieces with the graffiti lifestyle in mind. Almost everything I create has graffiti overtones. Bright flat colors, bold dark lines and the carton style make up a Jae Martin piece. I call it grafstract, graffiti abstract art. I use the pieces to convey a feeling I was having at an exact moment. My hope is that when the piece is completed my feeling will come through and make the viewer feel what I felt at the time. Join me in the world of JMC and create a feeling.

Dhylles: When did you realize you were born an accomplishment?

Jae: That would be the day my first son was born. I realized that everything I do is now for him, later them. I have no option to be a failure.

Dhylles: How do you stay motivated when you feel like giving up at times as we all do in life?

Jae: There are people in my life that keep me motivated. They keep the Jae in Joel. I just go back to the zone and find that feeling that makes me want to continue my path. That feeling puts a huge smile on my face and helps me forget about giving up.

Dhylles: What is the most profound revelation in your life?

Jae: Hmmmmm…that’s a tough one. I think it was the day that I sold my first piece. It was not only because it put a couple of dollars in my pocket but because it solidified the fact that me creating was something serious. I took what I was doing to heart and made sure that every piece I painted was a little better than the last piece I did.

Dhylles: When was the last time you cried and why? Please explain.

Jae: The last time I cried was when I was laying down and my dad was heavy on my mind. He passed away a couple years ago and everything I do makes me think about him. He was my biggest advocate for whatever I wanted to do. I miss him most when I accomplish something because I know the smile on his face would be priceless.

Dhylles: Name three things you absolutely love about yourself?

Jae: My drive,My love for my boys and My calmness.

Dhylles: Thanks so much for sharing Jae!Much continued success to you!

Please be sure to follow Jae Martin:



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